
Stable Vitamin C that doesn't degrade overnight - so it's actually working while you sleep, not just sitting there.
Bifida Ferment Lysate supports your skin's own renewal process.
Multi-weight Hyaluronic Acid holds hydration through the night, not just for the first hour.
Apply after CEO, before IYKYK - the last thing your skin needs before it does the rest itself.
Stable Vitamin C that doesn't degrade overnight - so it's actually working while you sleep, not just sitting there.
Bifida Ferment Lysate supports your skin's own renewal process.
Multi-weight Hyaluronic Acid holds hydration through the night, not just for the first hour.
Apply after CEO, before IYKYK - the last thing your skin needs before it does the rest itself.
Both contain Niacinamide and Hyaluronic Acid but they do different jobs. Goldy is your morning serum built for brightening and daily protection. Dream is your night serum built for overnight repair and renewal, powered by stable Vitamin C and Bifida Ferment Lysate, a probiotic ferment known for its skin renewing properties. Use both for a complete day and night routine.
Yes. Contains Niacinamide, known for its skin evening properties, and stable Vitamin C, known for its brightening and antioxidant properties. Both are known for their ability to support a clearer and more even looking complexion with consistent overnight use.
Yes. Despite containing active ingredients, Dream PM was formulated with sensitive skin in mind. Always patch test before use if your skin is highly reactive.
Yes, less than 1%. We include a small amount of fragrance for a more enjoyable night time experience and are transparent about this. If you are highly fragrance sensitive, IYKYK Daily Moisturiser and CEO Of Cleanser are both completely fragrance-free.
Yes, it was designed for nightly use. Consistent overnight use is where the brightening, evening and renewal benefits become most visible, typically within 2 to 4 weeks.
After CEO Of Cleanser, before IYKYK Daily Moisturiser. Apply to clean skin, let it absorb fully, then follow with your moisturiser and face oil.
Yes. The gentle formulation works well for younger skin dealing with uneven tone or post-breakout marks. No harsh concentration of actives that could over-stimulate young skin.
Most customers notice their skin feeling more nourished and comfortable from the first use. Visible brightening and skin evening benefits typically become noticeable within 2 to 4 weeks of consistent nightly use.