Essential Four Skincare Routine

Face and body. Morning and night. Skin that finally feels like yours.

Calm, comfortable skin from day one: Every product was formulated specifically for sensitive and reactive skin. Dermatologically tested, gentle enough for daily use, nothing that triggers or irritates.

Face covered, morning and night: CEO Of Cleanser preps your skin. IYKYK holds the hydration. Glow Up Oil seals it in and gives you that lit-from-within glow. Three steps, twice a day, that's it.

Body covered too: Hydration Era Body Lotion takes care of everything from neck to toe. Lightweight, fast-absorbing, nourishing — no stickiness, no residue.

Products that get better together: Each product supports the next. The routine compounds — the longer you use it, the better your skin responds.

Less redness, calmer skin over time: Consistent use of the full routine gives your skin the support it needs to become less reactive. Most customers notice a visible difference within the first few weeks.

• CEO Of Cleanser
• IYKYK Daily Moisturiser
• Glow Up Face Oil
• Hydration Era Body Lotion

1. CEO Of Cleanser — pump once, massage gently over face and neck, rinse thoroughly
2. IYKYK Daily Moisturiser — one to two pumps, massage until fully absorbed
3. Glow Up Face Oil — a few drops pressed gently over face and neck to seal and glow
4. Hydration Era Body Lotion — pump generously and massage over your entire body until fully absorbed

Each product in this bundle has its own full ingredient list, directions and FAQ on its individual product page. Click any product name above to learn more.

1. How is this different from the OG Starter Kit?
Same four products, same saving. The Essential Four is the products-only version — no headband, no gift box, slightly less saving. If you want the full Kaladé experience or you're gifting it, go OG. If you want the routine without the extras, this is it.

2. How is this different from the Starter Trio?
The Starter Trio covers your face only — CEO Of Cleanser, IYKYK and Glow Up Face Oil. The Essential Four adds Hydration Era Body Lotion for full head to toe coverage. If you already have a body routine you love, start with the Trio. If you want it all sorted, go Essential Four.

3. Is this suitable for sensitive skin?
Yes — every product was formulated specifically for sensitive and reactive skin. Dermatologically tested, gentle enough for daily use, nothing that triggers or irritates.

4. Is this suitable for teen skin?
Absolutely. This is one of the most popular starting points for younger skin. Gentle enough for teen skin, effective enough to make a real difference.

5. Will I actually see a difference?
Yes. Customers who've tried product after product say this is the routine that finally works. Most notice their skin feeling calmer, softer and more balanced within the first few weeks of consistent use. One customer said her skin felt like it did when she was a kid again — and she's 40.