
Enough to actually see results - not so much it risks irritation.
Three forms of Hyaluronic Acid working at different depths, so it lasts all morning, not just on application.
pH-balanced for daily use - gentle enough for your most reactive skin.
Turmeric and Pineapple Extract doing the brightening work Niacinamide alone can't.
Enough to actually see results - not so much it risks irritation.
Three forms of Hyaluronic Acid working at different depths, so it lasts all morning, not just on application.
pH-balanced for daily use - gentle enough for your most reactive skin.
Turmeric and Pineapple Extract doing the brightening work Niacinamide alone can't.
Goldy was built specifically for the morning. It combines 5% Niacinamide for skin evening, three forms of Hyaluronic Acid for lasting hydration, and antioxidant-rich Turmeric and Pineapple Extract, all in a lightweight formula gentle enough for sensitive and reactive skin. It is your morning prep, protection and glow in one step.
Yes. Contains 5% Niacinamide, known for its skin evening properties and ability to support a more uniform complexion with consistent use. At 5% it is the ideal concentration for visible results without irritation, making it suitable for sensitive skin dealing with uneven tone.
Yes. Despite being a brightening serum with active ingredients, Goldy was formulated with sensitive skin in mind. The 5% Niacinamide concentration is the ideal strength for visible results without irritation risk. Always patch test before use.
Yes, less than 1%. We include a small amount of fragrance for a more enjoyable morning experience and are transparent about this. If you are highly fragrance sensitive, IYKYK Daily Moisturiser and CEO Of Cleanser are both completely fragrance-free.
Yes, it was designed for daily morning use. Consistent use is where the brightening and evening benefits become most visible, typically within 2 to 4 weeks.
Most customers notice their skin feeling more hydrated and comfortable from the first use. Visible brightening and skin evening benefits typically become noticeable within 2 to 4 weeks of consistent morning use.
Most customers notice their skin feeling smoother and softer from the first wash. With consistent daily use, visible improvements in skin texture and smoothness typically become noticeable within 1 to 2 weeks.
After CEO Of Cleanser, before IYKYK Daily Moisturiser. Apply to clean skin, let it absorb fully, then follow with your moisturiser and SPF.