Goldy AM Serum

Skin that faces the day looking and feeling its best.

Brighter, more even skin tone: Contains 5% Niacinamide, known for its ability to support a more even looking complexion with consistent use, and Turmeric Extract, known for its antioxidant properties. Customers notice their skin looking more radiant and uniform over time.

Plumper, smoother skin: Contains multi-weight Hyaluronic Acid in three forms, known for its ability to attract and hold moisture at different skin depths, and Saccharide Isomerate, known for its ability to support long-lasting hydration.

Lightweight hydration that holds: Fast absorbing and non-greasy, Goldy layers perfectly under IYKYK Daily Moisturiser and SPF without pilling or heaviness.

Nourished, comfortable skin: Contains organic Mango Seed Butter and Baobab Seed Oil, known for their nourishing properties, keeping skin feeling soft and supported throughout the day.

Gentle enough for sensitive skin: Formulated without harsh actives and with sensitive skin in mind. Contains less than 1% fragrance for a more enjoyable morning experience.

Your morning routine needs more than just hydration. Goldy is built to brighten, protect and balance. Here is what is doing the work.

• 5% Niacinamide: The hero ingredient. Niacinamide is known for its skin evening, brightening and barrier supporting properties. At 5% it delivers visible results at the ideal strength for sensitive skin, without the irritation risk of higher concentrations.
• Multi-weight Hyaluronic Acid: Three forms of Hyaluronic Acid working at different skin depths. Sodium Hyaluronate, Sodium Acetylated Hyaluronate and Hydrolyzed Sodium Hyaluronate, known for their ability to attract and hold moisture, delivering plumper, smoother skin from the inside out.
• Turmeric Extract (Curcuma Longa): Known for its antioxidant properties. Helps protect skin from daily environmental stress while supporting a more even, radiant complexion.
• Pineapple Fruit Extract (Ananas Sativus): Known for its brightening properties. Naturally rich in enzymes known for their gentle skin brightening benefits.
• Saccharide Isomerate: Also found in IYKYK, known for its ability to mimic the skin's own natural moisture complex and support long-lasting hydration throughout the day.
• Organic Mango Seed Butter and Baobab Seed Oil: Known for their nourishing and softening properties, these certified organic ingredients keep skin feeling comfortable and supported all day long.

1. After cleansing with CEO Of Cleanser, twist to open and apply one to two pumps to face and neck.
2. Massage gently until fully absorbed.
3. Follow with IYKYK Daily Moisturiser to seal in hydration.
4. Finish with SPF - always.

Water (Aqua), Niacinamide, Glycerin, Butylene Glycol, Oryza Sativa (Rice) Bran Oil, Saccharide Isomerate, Mangifera Indica (Mango) Seed Butter*, Ananas Sativus (Pineapple) Fruit Extract, Adansonia Digitata (Baobab) Seed Oil*, Curcuma Longa Rhizome (Turmeric) Extract, Pentylene Glycol, Citric Acid, Sodium Citrate, Sodium Acetylated Hyaluronate, Sodium Hyaluronate, Sodium Hyaluronate Crosspolymer, Hydrolyzed Sodium Hyaluronate, Ethylhexylglycerin, Hydroxyacetophenone, Acrylates/Beheneth-25 Methacrylate Copolymer, Parfum, Polyacrylate Crosspolymer 6, Phenoxyethanol, Propanediol, Sodium Hydroxide.

1. What makes Goldy different from a regular serum?
Goldy was built specifically for the morning. It combines 5% Niacinamide for skin evening, three forms of Hyaluronic Acid for lasting hydration, and antioxidant-rich Turmeric and Pineapple Extract, all in a lightweight formula gentle enough for sensitive and reactive skin. It is your morning prep, protection and glow in one step.

2. Can Goldy help with uneven skin tone and post-breakout marks?
Yes. Contains 5% Niacinamide, known for its skin evening properties and ability to support a more uniform complexion with consistent use. At 5% it is the ideal concentration for visible results without irritation, making it suitable for sensitive skin dealing with uneven tone.

3. Is Goldy suitable for sensitive skin?
Yes. Despite being a brightening serum with active ingredients, Goldy was formulated with sensitive skin in mind. The 5% Niacinamide concentration is the ideal strength for visible results without irritation risk. Always patch test before use.

4. Does Goldy contain fragrance?
Yes, less than 1%. We include a small amount of fragrance for a more enjoyable morning experience and are transparent about this. If you are highly fragrance sensitive, IYKYK Daily Moisturiser and CEO Of Cleanser are both completely fragrance-free.

5. Can I use Goldy every day?
Yes, it was designed for daily morning use. Consistent use is where the brightening and evening benefits become most visible, typically within 2 to 4 weeks.

6. What order do I use Goldy in my routine?
After CEO Of Cleanser, before IYKYK Daily Moisturiser. Apply to clean skin, let it absorb fully, then follow with your moisturiser and SPF.

7. Is Goldy suitable for teen skin?
Yes. The gentle formulation works well for younger skin dealing with uneven tone or dullness. No harsh actives, no high concentration ingredients that could over-stimulate young skin.

8. When will I see results?
Most customers notice their skin feeling more hydrated and comfortable from the first use. Visible brightening and skin evening benefits typically become noticeable within 2 to 4 weeks of consistent morning use.