
Yes — Goldy AM Serum is dermatologically tested for sensitive and reactive skin. The 5% Niacinamide is gentle enough for daily use and specifically helps calm redness and support breakout-prone skin without harsh actives or irritating ingredients.
Goldy uses a gentle 5% Niacinamide formula which is well-tolerated by most sensitive skin types. It's formulated without parabens, artificial colours and contains less than 1% fragrance. If your skin is very reactive we'd recommend patch testing first.
They do different jobs. Goldy works at a deeper level to hydrate, brighten and support your barrier — your moisturiser then locks that in. Together they're more effective than either product alone. Think of Goldy as the step that makes everything else work better.
Yes — and honestly this is the best time to start. Goldy is your daily protection step. Niacinamide keeps your skin barrier strong and even-toned, Hyaluronic Acid maintains deep hydration, and the antioxidants protect against the daily environmental stressors that cause dullness and uneven skin tone over time. Prevention is always easier than correction — your mid-20s skin will thank you later.
Yes — Goldy contains several ingredients with well-documented anti-ageing benefits. Niacinamide helps improve skin elasticity and reduce the appearance of fine lines. Multi-weight Hyaluronic Acid plumps and deeply hydrates. Turmeric and Pineapple Extract protect against free radical damage and support cell renewal. With consistent daily use you'll notice skin that looks firmer, brighter and more even over time.
No — Goldy is lightweight and absorbs instantly. It creates a smooth, hydrated base so your moisturiser, SPF and makeup sit evenly on top without pilling, heaviness or greasiness.
Most customers notice their skin feeling more hydrated and balanced within the first week. Visible improvements in redness, skin tone and brightness typically become more noticeable after 4 weeks of consistent morning use.