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Goldy AM Serum

Goldy AM Serum

5.0
Rated 5.0 out of 5 stars
125 Reviews
Regular price $45.00
Regular price Sale price $45.00
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Your skin faces a lot before the day even starts. Goldy AM Serum is your morning defence - a lightweight brightening serum that hydrates, protects and evens your skin tone while you get on with your day.

Powered by 5% Niacinamide and multi-weight Hyaluronic Acid, it strengthens your skin barrier, reduces redness and keeps breakout-prone skin feeling calm and balanced from the moment you wake up.

✓ Dermatologically tested  for sensitive and reactive skin. 
✓ Suitable for sensitive and breakout-prone skin  
✓ Less than 1% fragrance

What You'll Notice

Calmer, more even skin tone from week one
5% Niacinamide reduces redness, minimises pores and helps even out skin tone — so your skin looks more consistent and less reactive day to day.

Deep, lasting hydration that doesn't feel heavy
Multi-weight Hyaluronic Acid delivers hydration at every layer of the skin — absorbs instantly, never sticky, never greasy.

Brighter, more refreshed skin over time
Turmeric and Pineapple Extract work together to gently brighten dull, uneven skin and support a more balanced complexion over time.

Nourished, resilient skin
Baobab Oil and Mango Seed Butter nourish and strengthen your skin so it handles daily stressors without reacting.

✓ No parabens  
✓ No artificial colours  
✓ Dermatologically tested for sensitive and reactive skin

Directions (GRWM!)

Morning: twist to open, pump 1-2 times onto cleansed face and neck. Massage gently until absorbed. Follow with IYKYK Daily Moisturiser. For your evening routine, pair with Dream PM Serum for round-the-clock skin care.

Ingredients

Water (Aqua), Niacinamide, Glycerin, Butylene Glycol, Oryza Sativa (Rice) Bran Oil, Saccharide Isomerate, Mangifera Indica (Mango) Seed Butter*, Ananas Sativus (Pineapple) Fruit Extract, Adansonia Digitata (Baobab) Seed Oil*, Curcuma Longa Rhizome (Turmeric) Extract, Pentylene Glycol, Citric Acid, Sodium Citrate, Sodium Acetylated Hyaluronate, Sodium Hyaluronate, Sodium Hyaluronate Crosspolymer, Hydrolyzed Sodium Hyaluronate, Ethylhexylglycerin, Hydroxyacetophenone, Acrylates/Beheneth-25 Methacrylate Copolymer, Parfum, Polyacrylate Crosspolymer 6, Phenoxyethanol, Propanediol, Sodium Hydroxide.

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Frequently Asked Questions

Is this suitable for sensitive and breakout-prone skin? +

Yes — Goldy AM Serum is dermatologically tested for sensitive and reactive skin. The 5% Niacinamide is gentle enough for daily use and specifically helps calm redness and support breakout-prone skin without harsh actives or irritating ingredients.

I've reacted to Niacinamide before — will this irritate my skin? +

Goldy uses a gentle 5% Niacinamide formula which is well-tolerated by most sensitive skin types. It's formulated without parabens, artificial colours and contains less than 1% fragrance. If your skin is very reactive we'd recommend patch testing first.

Do I need a serum if I already use a moisturiser? +

They do different jobs. Goldy works at a deeper level to hydrate, brighten and support your barrier — your moisturiser then locks that in. Together they're more effective than either product alone. Think of Goldy as the step that makes everything else work better.

I don't have breakouts or fine lines — do I still need this? +

Yes — and honestly this is the best time to start. Goldy is your daily protection step. Niacinamide keeps your skin barrier strong and even-toned, Hyaluronic Acid maintains deep hydration, and the antioxidants protect against the daily environmental stressors that cause dullness and uneven skin tone over time. Prevention is always easier than correction — your mid-20s skin will thank you later.

Does this help with fine lines and skin ageing? +

Yes — Goldy contains several ingredients with well-documented anti-ageing benefits. Niacinamide helps improve skin elasticity and reduce the appearance of fine lines. Multi-weight Hyaluronic Acid plumps and deeply hydrates. Turmeric and Pineapple Extract protect against free radical damage and support cell renewal. With consistent daily use you'll notice skin that looks firmer, brighter and more even over time.

Will it feel heavy or affect how my makeup sits? +

No — Goldy is lightweight and absorbs instantly. It creates a smooth, hydrated base so your moisturiser, SPF and makeup sit evenly on top without pilling, heaviness or greasiness.

When will I see results? +

Most customers notice their skin feeling more hydrated and balanced within the first week. Visible improvements in redness, skin tone and brightness typically become more noticeable after 4 weeks of consistent morning use.

1 of 6
5.0
Rated 5.0 out of 5 stars
Based on 125 reviews
Total 5 star reviews: 119 Total 4 star reviews: 6 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
125 reviews
  • Rated 5 out of 5 stars
    1 week ago
    I've locked down my first skincare routine.

    I am currently on Day 12 of using just the Kalade products. So far so good, no complaints

    V
    Valerie
    Verified Buyer
  • Rated 5 out of 5 stars
    1 month ago
    5 Stars

    I bought this for my daughter again and again and again!

    That should say how much she is in love with these products,

    She can’t bear to be without it for even a few days till a new supply arrives.

    She used her old moisturiser for a few days and got pimples!!!

    She is 38 so thought she would be over worrying about pimples.

    Well as soon as her new supply came and she started using it,Voila!!! Pimples gone.

    She adores this product. It makes her feel luxurious.

    MJ
    Mrs J. A.
    Verified Buyer
  • Rated 5 out of 5 stars
    2 months ago
    5 Stars

    Gonna be honest I was a huge sceptic at first because I thought it was just some other TikTok skincare brand, but I was so wrong. I have quite fair skin and my skin always goes red and it’s quite sensitive+ dry. I started noticing results probably three days after consistent morning and night use, and I’m honestly in love. my skin texture/colour has evened out so much more even, not dry so much more plump, & hydrated. I’m INLOVE 🩷

    BF
    Bianka F.
    Verified Buyer
  • Rated 5 out of 5 stars
    2 months ago
    5 Stars

    Leaves my skin feeling smooth and soft.

    JB
    Jessica B.
    Verified Buyer
  • Rated 5 out of 5 stars
    2 months ago
    5 Stars

    Super smooth and feels great on skin

    LS
    Layla S.
    Verified Buyer