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Dermatologically Tested & Made in Aus
Sensitive Skin Approved
For dry, sensitive and reactive skin that flares up (250ml)
Hydration Era is personal to us. It was born from a real need — skin that reacted to everything, that felt tight and uncomfortable after every shower, that couldn't find anything gentle enough to actually help. We made this for that skin. The kind that itches after getting out of the shower. The kind that flares up when the weather changes. The kind that's tried everything and been let down every time.
Glowing skin isn't just for your face. Hydration Era is a lightweight, fast-absorbing body lotion packed with Shea Butter, organic Baobab Seed Oil and organic Marula Seed Oil, ingredients known for their nourishing and softening properties, and Bisabolol, known for its soothing properties. Skin that feels seriously soft, comfortable and luminous from neck to toe.
No fragrance that aggravates. No harsh ingredients that undo everything. Nothing your skin has to fight. Just the kind of hydration that calms it down, softens it up and keeps it that way.
Fast absorbing, never greasy, never sticky. Because skin that's already reactive doesn't need anything else to deal with.
Thousands of people with sensitive, reactive skin reach for this straight out of the shower every single day. Once you find something that finally works, you don't let it go.
Dermatologically tested. Formulated in Australia.
Skin that feels nourished, soft and luminous all day long.
Deep, lasting hydration: Contains Shea Butter and organic Baobab Seed Oil, known for their nourishing and softening properties. Skin feels genuinely hydrated from the first application, not just temporarily coated.
Calm, comfortable skin: Contains Bisabolol, known for its soothing properties, and Allantoin, known for its skin calming and conditioning properties. Ideal for body skin that feels tight, dry or easily irritated.
Fast absorbing, never greasy: Lightweight enough to absorb quickly without leaving a sticky or greasy film. Get dressed straight after — no waiting around.
Luminous, healthy looking skin: Contains organic Marula Seed Oil and Tocopherol (Vitamin E), known for their nourishing and antioxidant properties. Skin looks visibly healthier and more radiant with consistent use.
Suitable for sensitive skin: Formulated without harsh sulphates or unnecessary irritants. Gentle enough for body skin that reacts easily, including areas prone to dryness and sensitivity.
After showering, apply a generous amount all over your body.
Massage in well until fully absorbed.
For an extra glow, mix a few drops of Glow Up Face Oil into your palm with the lotion before applying, or apply directly onto skin after.
Use morning and night for best results.
Aqua, Glycerin, Cetearyl Alcohol, Caprylic/Capric Triglyceride, Cetearyl Olivate, Sorbitan Olivate, Isopropyl Myristate, Butyrospermum Parkii (Shea) Butter, Adansonia Digitata (Baobab) Seed Oil*, Sclerocarya Birrea (Marula) Seed Oil*, Cocos Nucifera (Coconut) Oil, Dimethicone, Cananga Odorata (Ylang Ylang) Flower Oil, Helianthus Annuus (Sunflower) Seed Oil, Xanthan Gum, Bisabolol, Allantoin, Tocopherol, Phenoxyethanol, Ethylhexylglycerin, Hydroxyacetophenone, Sodium Hydroxide. *organic ingredients
1. Is Hydration Era suitable for sensitive skin?
Yes. Formulated without harsh sulphates or unnecessary irritants, and contains Bisabolol and Allantoin, known for their soothing and skin calming properties. Gentle enough for body skin that reacts easily. Always patch test before use.
2. Will it feel greasy or sticky?
No. Despite containing nourishing oils like Baobab and Marula, Hydration Era is lightweight and fast absorbing. You can get dressed straight after applying without any sticky or greasy residue.
3. Does it contain fragrance?
Yes. Hydration Era contains Ylang Ylang Flower Oil, a natural fragrance. It is not fragrance-free. If you are highly sensitive to scent, IYKYK Daily Moisturiser and Glow Up Face Oil are both completely fragrance-free.
4. Can I use it on my face?
It was designed for the body. For your face, IYKYK Daily Moisturiser is your go-to — formulated specifically for facial skin and fragrance-free.
5. Can I use it every day?
Yes, it was designed for daily use morning and night. Consistent use is where the softening and nourishing benefits become most noticeable.
6. Is it suitable for teen skin?
Yes. Lightweight and gentle, it works beautifully for younger body skin. No harsh ingredients, no unnecessary irritants.
7. Can I use it on dry or very sensitive body skin?
Yes. Contains Shea Butter, Baobab Seed Oil and Bisabolol, known for their nourishing and soothing properties, making it suitable for dry and sensitive body skin types.
8. When will I see results?
Most customers notice their skin feeling softer and more comfortable from the first use. With consistent daily use, skin feels visibly more nourished and hydrated within the first week.

Join 43,000+ people who have made the switch to gentler skincare for calmer, healthier-looking skin without harsh ingredients, complicated routines or stripping your skin.
Im really impressed with this lotion! After trying so many other brands, this is the only one that works. It makes my skin so silky and doesn't make me itchy! I definitely reccomend 👌
The texture is rich but absorbs quickly without leaving a greasy feeling. My skin feels noticeably smoother and looks healthier after using it regularly. I also love how comfortable and hydrated my skin stays throughout the day. Definitely a must-have in my skincare routine
Happy with purchase
just all around love it makes my skin so soft
Purchased in a bundle for my grandaughter for Xmas, she loves this product makes her skin feel silky.