IYKYK Daily Moisturiser

Skin that feels different from the first pump and keeps getting better.

Hydration that doesn't feel heavy: Contains Squalane, an ingredient known for its ability to deliver deep moisture while maintaining a lightweight, non-greasy finish. Absorbs in seconds and never sits on top of your skin.

Soft, smooth skin from day one: Contains Shea Butter and Baobab Seed Oil, ingredients known for their nourishing and softening properties. Customers notice their skin feels smoother, softer and more comfortable from the very first use.

Calm, settled skin over time: Contains Allantoin, known for its soothing and skin calming properties. Customers with sensitive and reactive skin report their skin looking and feeling calmer with consistent use.

Antioxidant protection every day: Contains Tocopherol (Vitamin E), known for its antioxidant properties that help protect skin from daily environmental stress while supporting skin health.

Long-lasting hydration that holds: Contains Saccharide Isomerate, known for its ability to mimic the skin's own natural moisture complex, supporting long-lasting hydration throughout the day.

Works morning and night: Absorbs in seconds under SPF or makeup in the morning. Nourishing enough to do the overnight work your skin needs. One product, two routines, zero compromise.

• Long-lasting hydration: Contains Saccharide Isomerate, known for its ability to mimic the skin's own natural moisture complex and support hydration that holds.
• Deep nourishment: Contains Squalane and Shea Butter, known for delivering moisture while keeping the finish lightweight and non-greasy.
• Soft, smooth skin: Contains Baobab Seed Oil, rich in omega fatty acids known for their nourishing and softening properties.
• Calm, comfortable skin: Contains Allantoin, known for its soothing properties and chosen specifically for sensitive and reactive skin.
• Daily protection: Contains Tocopherol (Vitamin E), known for its antioxidant properties that help protect skin from daily environmental stress.

1. Start with CEO Of Cleanser to prep your skin.
2. If using a serum, apply Goldy AM Serum in the morning or Dream PM Serum at night and allow to fully absorb.
3. Press the IYKYK pump once or twice, warm between your fingertips and massage gently over face and neck until fully absorbed.
4. Finish with a few drops of Glow Up Face Oil pressed gently over face and neck to seal in moisture and boost your glow.
5. In the morning, always follow with SPF.

Aqua, Glycerin, Caprylic/Capric Triglyceride, Cetearyl Olivate, Coco Caprylate/Caprate, Sorbitan Olivate, Candelilla/Jojoba/Rice Bran Polyglyceryl-3 Esters, Glyceryl Stearate, Squalane, Cetearyl Alcohol, Sodium Stearoyl Lactylate, Butyrospermum Parkii (Shea) Butter*, Adansonia Digitata (Baobab) Seed Oil*, Saccharide Isomerate, Sodium Citrate, Allantoin, Tocopherol, Helianthus Annuus ( Sunflower) Seed Oil, Xanthan Gum, Citric Acid, Hydroxyacetophenone, Phenoxyethanol, Ethylhexylglycerin. *organic ingredients

1. Is IYKYK suitable for teen skin?
Yes and it's one of our most loved products for younger skin. Gentle enough for teen skin, effective enough to actually make a real difference. No harsh actives, no ingredients that strip or over-dry young skin. Just a simple, fragrance-free daily moisturiser that works from day one.

2. Is this good for breakout-prone skin?
Yes. IYKYK is lightweight and formulated without pore-clogging ingredients, making it suitable for breakout-prone skin as well as sensitive and dry skin types. Keeping your skin well hydrated actually helps support your skin barrier, which can reduce reactivity over time.

3. Will this irritate my sensitive skin?
IYKYK was formulated specifically for sensitive and reactive skin. Zero fragrance, zero essential oils, no unnecessary irritants. Every ingredient was chosen because it works with your skin not against it. If you've reacted to most things before, this is where thousands of people with sensitive skin started and stayed.

4. Can I use it every day?
Yes, it was designed for exactly that. IYKYK is gentle enough for daily use morning and night, without causing irritation, dryness or sensitivity with repeated use. The more consistently you use it, the better your skin responds.

5. Why does my skin still feel dry after moisturising?
Often it's not about adding moisture, it's about keeping it in. If your skin barrier is compromised, moisture escapes faster than it's replaced. IYKYK contains Saccharide Isomerate, known for its ability to support long-lasting hydration by mimicking the skin's own natural moisture complex, helping hydration hold throughout the day rather than evaporate.

6. When will I see results?
Most customers notice their skin feeling more comfortable and hydrated from the very first use. With consistent morning and night application, improvements in skin feel, texture and overall comfort typically become noticeable within 2 to 4 weeks.

7. Do I need sensitive skin to use IYKYK?
Not at all. While IYKYK was designed with sensitive and reactive skin in mind, the lightweight fragrance-free formula works beautifully for all skin types. If you want hydration that actually holds without heaviness, greasiness or unnecessary ingredients, IYKYK is for you.

8. Is IYKYK suitable for mature skin?
Yes. IYKYK works beautifully for mature skin that needs reliable, comfortable hydration without heaviness. Contains Squalane and Shea Butter, known for their nourishing and softening properties, and Saccharide Isomerate, known for its ability to support long-lasting hydration. Customers with drier, more mature skin notice their skin feeling softer, smoother and more comfortable with consistent use.

9. Can men use IYKYK?
Absolutely. IYKYK is a unisex formula that works for all skin types regardless of age or gender. Lightweight, fragrance-free and effective, it's a no-fuss daily moisturiser that does exactly what it says.